Automotive Head-Up Display Market Size Hit USD 9,881.1 Million at a CAGR of 27.4% in 2027 | Continental AG, Elbit Systems
Growing cognizance about vehicle and passenger safety and rising incidences of road accidents is one of the significant factors influencing the market growth.
Market Size – USD 1,389.7 Million in 2019, Market Growth
- CAGR of 27.4%, Market Trends – Growing demand for advanced 3D AR head-up
display
The global automotive
head-up display market is expected to reach USD 9,881.1 Million by
2027, according to a new report by Reports and Data. The market for automotive
head-up display (HUD) is experiencing high demand attributed to factors such as
rising incidences of road accidents, growing cognizance about vehicle and
passenger safety, rising demand for autonomous vehicles, growing demand for
advanced 3D AR head-up display, and growing investment on luxury cars, among
others.
Head-up displays (HUDs) are a significant innovation in the
ADAS (advanced driver assistance systems) industry. An automotive head-up
display is beneficial in maintaining the driver's attention on the road, safely
conveying speed, warning signals comprising obstacle detection, intersection
collision warning, lane departure warning, lane change assistance, road
departure warning, rollover warning, rear impact warning, and forward-collision
warning, and other critical automotive and navigation information directly on
the windshield in the line of sight of the driver. For instance, Jaguar Land
Rover (JLR) and researchers from the University of Cambridge are collaborating
to develop an innovative 3D head-up display with the ability to project
real-time safety information and cautions directly in driver's front while
driving.
Increased investment and funding in the research and
development of head-up display technology is a significant factor in driving
the market growth. In 2018, WayRay, a firm engaged in the development of
holographic AR (augmented reality) technology and hardware, implemented in
automotive head-up displays to project information into the field of vision of
the driver, has raised a funding of USD 80.0 million, a Series C spearheaded by
Porsche, along with Hyundai Motor. Besides, prior investors Alibaba Group
and JVCKENWOOD, and numerous sovereign wealth funds participate in the funding
process.
Key participants
include Continental AG, Elbit Systems, YAZAKI Corporation, Thales Group, BAE
Systems, Denso Corporation, Visteon Corporation, Robert Bosch LLC, Panasonic,
and Rockwell Collins, among others.
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Market Overview:
The research report
assesses the market dynamics, market landscape, company profiles, production
and manufacturing capacity, year-on-year growth rate, SWOT analysis, and
Porter’s Five Forces analysis. The report estimates the market size, market
growth, and provides an accurate forecast for the key segments of the market
for the forecast period of 2020-2028. The report also covers an in-depth
analysis of the key competitors of the market, along with their growth
strategies and business expansion plans.
The Automotive
Head-Up Display Market has been segmented into key regions of the world and
offers an analysis of growth rate, market share, market size, current and
emerging trends, production and consumption ratio, industrial chain analysis,
demand and supply, import and export, revenue contribution, and presence of key
players in each region. A country-wise analysis of the market is offered in the
report to gain a better understanding of the regional spread and progress of
the Incident Response market.
Further key findings from the report suggest
- Conventional
head-up display (HUD) for automotive dominated the market in 2019, owing
to rising deployment by the OEMs, reduced price of installation compared
to AR HUD, and a growing emphasis on the safety of the passengers and
automotive.
- Combiner
head-up display for automotive is likely to grow at a faster rate in the
forecast period, as the Combiner product type is smaller in size and
considerably more cost-effective as compared to the windshield.
- OEMs
held a larger market share in 2019 attributed to growing investment by
automotive OEMs in luxury vehicles and the development of advanced head-up
displays and engaging in strategic alliances like partnerships and
collaborations.
- Europe,
in terms of revenue, contributed to the largest market share in 2019,
owing to the growing need to comply with safety standards to mitigate the
risk of accidents during collisions. Moreover, rising awareness to improve
automotive safety and growing investment in the R&D to deliver an
innovative solution to road safety are causative of the growth of the
market in the region.
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For the purpose of this report, Reports and Data have
segmented the global automotive head-up display market on the basis of product
type, technology, vehicle type, sales channel, and region:
Product Type Outlook (Volume, Million Units;
Revenue, USD Million; 2017-2027)
- Windshield
Head-Up Display
- Combiner
Head-UP Display
Technology Outlook (Volume, Million Units; Revenue,
USD Million; 2017-2027)
- Conventional
Head-Up Display
- Augmented
Reality Head-Up Display
- 2D
- 3D
Vehicle Type Outlook (Volume, Million Units; Revenue,
USD Million; 2017-2027)
- Passenger
Vehicle
- Economy-Segment
- Mid-Segment
- Premium-Segment
- Commercial
Vehicle
- Economy-Segment
- Mid-Segment
- Premium-Segment
Sales Channel Outlook (Volume, Million Units;
Revenue, USD Million; 2017-2027)
- OEM
- Aftermarket
Regional Outlook (Volume, Million Units; Revenue, USD
Million; 2017-2027)
- North
America
- US
- Canada
- Europe
- Germany
- UK
- France
- Benelux
- Rest
of Europe
- Asia
Pacific
- China
- India
- Japan
- South
Korea
- Rest
of Asia Pacific
- Latin
America
- Brazil
- Rest
of Latin America
- MEA
- Saudi
Arabia
- UAE
- Rest
of the Middle East and Africa
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Key Advantages of Automotive
Head-Up Display Report:
- Identification
and analysis of the market size and competition
- Qualitative
and quantitative analysis of the market data
- Data
validated by industry experts after extensive primary and secondary
research
- Extensive
regional analysis of the Automotive
Head-Up Display industry
- Profiling
of key players along with their business overview, business strategies,
deals and partnerships, and product portfolio
- SWOT and
Porter’s Five Forces Analysis for in-depth understanding of the
competitive landscape
- Feasibility
analysis and investment analysis to enable strategic investment decisions
- Analysis
of opportunities, drivers, restraints, challenges, risks, and limitations
Conclusively, all aspects of the Automotive Head-Up
Display Market are quantitatively as well qualitatively assessed to study the
global as well as regional market comparatively. This market study presents
critical information and factual data about the market providing an overall
statistical study of this market on the basis of market drivers, limitations
and its future prospects.
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